Leadership

Christian N. Habitz

Christian N. Habitz

Founder | Managing Partner

Robert D. Bower

Robert D. Bower, CFA, CAIA

Chief Investment Officer

Colleen T. McKenna

Colleen T. McKenna

Director of Operations and Client Services

Born from Institutional Expertise

1

Institutional Foundation

First Principle was created by The Invictus Collective, a multi-family office serving ultra-high-net-worth families and institutional clients. For years, Christian Habitz and Rob Bower have used structured-note portfolios to engineer downside-aware income and custom exposures for a small number of private clients. Explore our structured note strategy and learn how we apply these frameworks to institutional portfolios.

2

Systematic Frameworks

Those portfolios were built one client at a time, with direct access to banks, structured-product desks, and institutional due diligence. The result was a set of systematic frameworks for using structured notes as portfolio enhancements rather than one-off trades.

3

Scalable Architecture

First Principle exists to bring that same architecture to the advisory market. Instead of bespoke tickets, we design scalable SMAs and AMC portfolios that give advisors and their clients access to the same research, counterparties, and risk framework previously reserved for UHNW families—without channel conflict and with clear integration into existing 60/40 and model portfolios. See our portfolio simulator to explore how these portfolios can enhance your allocations, or contact us to learn more.

Our Institutional and Technology Partners: